About Us

Who We Are

We are Koja Collective — a brand born at the intersection of two cultures. 

Our story starts in two places at once:
In our Persian roots, where tradition runs deep, and in the pulse of American individuality, where self-expression has shaped who we are.

We are Persian-American. We are the blend. The bridge. The remix.

Koja (کجا) means "where" in Farsi.
It asks a question without an answer — and that's exactly what we stand for:

  • Where you're from.

  • Where you're headed.

  • Where you choose to belong.

At Koja Collective, we create streetwear that honors our past while owning our future.

Our designs mix Persian culture and American spirit — for the ones who were never meant to stay still.

This isn’t just clothing. It’s movement. It’s memory. It’s you.

Welcome to Koja. Find your where. In what you wear.